creative vision.
operational receipts.

Consulting, connecting, and chaos management.

The Human Behind The Hustle

Hi, I'm Blake.

Creative mind. Operational powerhouse.

I'm currently seeking my next W2 adventure. Soft Hustle Studio is my creative playground, but my professional bread and butter is making sure operations run without a hitch.

I specialize in taming chaos for tech, media, and nonprofit teams, ensuring everything from high-level calendars to event logistics is executed flawlessly. I bring a blend of administrative rigor, tax-savvy financial support, and client-first communication to every project.

*Supervised exclusively by Kori (chiweenie, Board Member).

Blake
The Receipts

8+ years of taming chaos.

✦ Executive Assistant & Operations

Tech, Media & Nonprofit Sectors

Managed complex calendars, travel, events, and high-level chaos management. I build the systems that keep creative teams running smoothly.

✦ Event Production & Campaign Operations

Soft Hustle Studio

End-to-end project management for live events and national campaigns. I do not just plan things; I run the floor.

  • ✦ Live Event Logistics: Directed high-stakes productions, negotiated vendor contracts, and managed chaotic timelines (like executing 100 live cues in 25 minutes).
  • ✦ Team & Asset Management: Recruited, trained, and directed teams of 30+ personnel while securely managing high-value inventory and strict budgets.
  • ✦ Campaign Operations: Coordinated national digital campaigns, expanding reach to 3,000+ participants and producing inclusive community programming.

✦ Career & Transition Consulting

Independent Consultant

Strategic job search assistance, resume restructuring, and advocacy to help professionals pivot out of manual labor and into aligned roles.

✦ Tax Preparation

Small Business & Individual

Navigating the numbers so small business owners can focus on their craft.

✦ Accolades & Credentials

Awards & Certifications

Awards: Excellence in Leadership and Service • Ignite (A Weekend for Entrepreneurial Discovery)

Certifications: 120-Hour Professional TEFL • Ceremony Director & Officiant

Recent Projects

Making things happen.

✦ Officiant & Planning

Marry Y'all

Officiating Jen's Wedding

Elopements, backyard ceremonies, courthouse tag-alongs. Soft, personal, zero performative nonsense.

✦ Creative Direction

Styling & Art

Creative Direction and Styling

Visual styling, wardrobe direction, and bringing a creative vision to life. Decades of experience making sure the final look is completely locked in.

✦ Production & Logistics

Creative Production

Behind the scenes production

Directed fashion shows, coordinated on-set photo shoots, and managed live event logistics. Blending creative vision with behind-the-scenes execution.

Word on the Street

Even the officiant gets reviewed.

"Blake was brought on late in the process, yet managed the chaos, kept us grounded, and made sure our wedding day was executed flawlessly."

- Jenny T.

The Archives

Past Digital Drops

A look back at past drops. The shop's on pause for now — but when it reopens, expect these faves plus brand-new digital goods. Hop on the list to be first to know.

Digital Drop 1 Digital Drop 2 Digital Drop 3 Digital Drop 4
You're on the list! ✦ Keep an eye on your inbox — a little confirmation is on its way. Stay tuned for the next drop.
Let's Make It Happen

Got chaos? Let's talk.

Open to full-time roles, freelance projects, and everything in between. Drop me a line below.

Got it! ✦ Thanks for reaching out — I'll be in touch soon. Kori's already wagging about it. 🐾

Or just email me: hey@softhustlestud.io